Sales is more than just selling because when customers make purchases, there is human interaction involved.
You can gain essential and advanced skills in selling by joining the Sales Training Course from pdtraining in Christchurch, Hamilton and Dunedin and other cities in New Zealand.
Customers expect more than just the exchange of goods and services for money when they make purchases. As there are various options available to them, they consciously or sub-consciously compare companies and choose the one that provides them with more value, better care, and good after-sales service. To ensure that you sell more and retain your new customers, you must keep these essential sales tips in mind when selling.
Valuing their Time
A customer must be attended to immediately. When a customer enters the store, you must greet the customer and ask how you can help. If this is not done as soon as the customer enters, it will signal to the customer that you do not care about their business. If a customer is not attended to for half-a-minute or so, it will damage the reputation of the company in their estimation, which may lead them to choose another business.
Even if you are busy with other customers, you must acknowledge the presence of a new customer. If you are getting late in attending to a customer, always apologise for the delay. Make sure that you do that within a reasonable period of time, before a customer gets frustrated with the wait.
When buying, customers look for the best deal possible. If you can assure them through words and actions that you will, on their behalf, get them nothing less than the best deal, they will trust you the next time they make a purchase.
By building trust, you are cutting down on the job of the customer to find the best value. They are more likely to make further purchases if you have successfully built trust with customers. Make sure that you genuinely provide them the best value they can have.
A part of good sales service is to make complex things simple. If a customer is confused about something, you must make suggestions to help them reach a decision. When doing that, be very careful that you do not advise or force a decision on them. You must only guide by suggesting alternatives and allow the customer make the decision.
Giving More than Expected
There is nothing that makes customers more happy than to receive something that they did not expect. It can be a small token such as a free pen, a key ring, or a discount.
It is important that you do not refuse a customer. Instead, offer alternatives or request them to lower their demand. Make the customer feel that you are doing your best in providing them the best value.
Pdtraining delivers 1000’s of professional development courses each year in Wellington, Auckland, Napier, Christchurch, Hamilton, Dunedin and Tauranga, so you can be assured your training will be delivered by a qualified and experienced trainer.
All public Sales Training courses include am/pm tea, lunch, printed courseware and a certificate of completion. Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.