How to Create a Unique Selling Proposition – Sales Training Course in Auckland, Tauranga
Learning how to create and pitch your unique selling proposition requires thought and practice.
To develop understanding and skills in sales, consider taking part in Sales Training Course offered by pdtraining in Auckland, Tauranga and other cities in New Zealand.
Some sales people assume that price is always the deciding factor in purchasing decisions. In fact, these decisions are often based on a variety of factors, such as:
Convenience of use: One of the major attractions in buying any item is what kind of difference it makes to day-to-day life. People will spend money on any number of things to simplify their living situation.
To make the point clearer, a customer’s objections to buying something are not the opposite of their reasons why they should buy it.
It is, therefore, not the case that you can just reel off a list of reasons why someone should buy something and imagine that this cures their objections. In reality it is more complicated than that and you need to highlight the positive aspects of the item while dealing with any negatives.
You should also be ready to “sweeten the deal” with reference to many of the above terms. If there is room to maneuver on payment terms, this may persuade the customer that they are getting a good deal. If you can give them a discount on peripheral equipment to increase the benefits of the item they are interested in, this may also work.